Monday, June 18, 2012

WhatsApp channels Fight Club in anti-advertising manifesto

I just stumbled upon this great blog post from the WhatsApp team, explaining why they do not advertise.

While quoting Tyler Durden, the elusive character in the Chuck Palahniuk novel "Fight Club" may not be the standard way of explaining the waste associated with using advertising as a business model, it is quite efficient.

It is a great read and explains the corporate philosophy behind WhatsApp very well.

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