Friday, June 29, 2012

Learning by failing leads to success!

This great Wired article about PaletteCase is telling the story of how startups iterates and pivots when finding that their current way of doing business does not work. 

PaletteCase is a two-time Kickstarter project which used their Kickstarter community for feedback and critique of their original product to hone in on what would really work and how to become successful.

If you are interested in entrepreneurship and startups, it is a must-read!

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