Thursday, June 14, 2012

Lenovo brings no-contract broadband to laptops. Thinks outside of the box.

Lenovo recently announced that they would bring no-contract 3G connectivity to their laptops. The service which is available immediately on select models and in major markets.

The Lenovo decision is a welcome change to the entrenched business model of adding the 3G modem hardware to laptops at an extra cost coupled with the need for the user to subscribe to a data plan.

While this innovative approach must recoup both the data and device cost through the sale of data usage, it creates a huge potential for revenues throughout the life of the device. The business model would be perfected if it was coupled with the equivalent of an AppleID.

Maybe this is something for Apple to consider beyond their initial iPad 3G approach?

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